Our goal is to generate value by building brands and growing companies.
WHO WE ARE
Level 5 Holding is a company specialized in establishing,
acquiring and managing corporations and businesses of varied domains.
Our portfolio is broad in diversification spanning over three main arms: Media, Hospitality and
Retail.
Our goal is to generate value by building brands and growing companies. We are a dynamic group
that constantly seeks opportunities and reaches out to new territories across the Region.
We employ strategic thinking to ensure sustainability and continuity, but above all, operate
responsibly to promote an environment of high integrity and ethics.
WHAT WE DO
We act as a progressive solution provider, offering sound business
and managerial advice to companies within our portfolio, while seeking new territories and
opportunities for growth.
In order to reach our objective, we deploy strategies that generate tangible, profitable and
sustainable business results.
Dedication, humility, courage, professionalism and respect are the core values that drive us. At
Level 5 Holding, we believe in keeping it low to raise it high. And this is the culture that we
try to instill in the companies we own and manage.
We push for company rather than individual achievement or personal glory; it is about the
success of the team and the company.
Our methods may be bold but we’re not.
The knowledge base amongst our management team members, and the years of experience they have spent in their respective fields, enable Level 5 Holding to service a variety of business areas. Our portfolio is thus mixed and diversified, expanding to three main arms: Media, Retail and Hospitality.
One of the major independent Media houses in Lebanon representing numerous prestigious local and international Media. Tree Ad’s head office is in Beirut, Lebanon, with regional offices in Dubai (Tree Ad International), and representative offices in Amman, Jeddah and Kuwait city.
A division of Tree Ad located in Dubai, specialized in Media bookings for the regional markets, servicing multinational clients out of Dubai.
A company specialized in state of the art printing of large format Advertising billboards.
Established in Lebanon in 2009, Viacom S.A.L is the owner of a large network of outdoor signs ranging from Unipoles to roof and wall signs. The company currently owns more than 100 locations situated on some of Lebanon’s most important highways: Dora, Dbayeh, Sin el Fil, Jdeide, Hazmieh, in addition to Beirut’s Northern and Southern entrances.
Formerly established as Kzone in 2006, Media & Advertising S.A.R.L is the owner of a large
network of outdoor panels, particularly Backlits, LEDs and Scrollers. M&A's network
offers 50 of the most strategically located panels in Administrative Beirut (Achrafieh, Sodeco,
Hamra, Verdun and Unesco). European made with the latest digital technologies, the panels are
continuously quality controlled to ensure the highest levels of visibility and
performance.
Established in 2015, Vianet & Associates S.A.L is the owner of a large network of 4mx3m outdoor signs. It currently owns over 1300 panels primely located on the country’s most coveted areas, streets and highways in Beirut, Greater Beirut, the Dora-Dbayeh highway, Mount Lebanon and Keserwan, divided into comprehensive and widespread networks.
Long considered as the region’s utmost reference in its field, decision makers and opinion leaders recognize ArabAd as the most reliable publication covering the advertising and communication industry in the Middle East.
Special Madame Figaro, the ultimate guide and cultural monthly barometer to the elegant needs of sophisticated, well-cultured and well educated modern women of what’s worth knowing and exploring about fashion, beauty, culture and lifestyle.
The digital platform of Special Madame Figaro aims to establish itself as the prominent and
influential guide to fashion, beauty, and lifestyle, with a mission to empower and inspire Arab
women across the GCC.
Our pledge is to provide an in-depth guide to fashion collections and trends, as well as to
beauty latest innovations and products, and will feature exclusive interviews, tutorial videos
with experts, stories that inspire and empower the modern, stylish and smart Arab woman.
Situated in Jiyeh, Lebanon’s select summer destination, Orchid is an unprecedented concept in beach resorts in Lebanon, restricted to adult use exclusively. Ever since its launch in 2006, Orchid has maintained its rise to the top of the hospitality scene in Lebanon and ranks today among the first beaches and culinary destinations of the Region. Boasting 8000 m² of infinity water decks, floating Jacuzzis, personal huts, multi level lawn areas and beach decks, Orchid also offers its guests a Spa and an 80-seat restaurant, serving an extravagant menu of delicious international dishes, an elaborate wine list and a cigar menu. Orchid is also the perfect venue for dinners, banquets and formal occasions. Orchid, a beach…a lifestyle
In 2015, La Reserve completed the first phase of a mixed use project in Thoum, Batroun and opened
Orchid Beach Lounge. Similar to Orchid Beach Resort in its vision, the new beach concept offers its
guests the most lavish service, in an idyllic setting. From floating Jacuzzis overlooking the sea,
to private sundecks and an infinity pool, Orchid Beach Lounge also has a restaurant and bar area
serving scrumptious dishes and signature cocktails day and night.
Located 50Km north of Beirut, Batroun is known for its unspoiled and picturesque coastline. This
unique and innovative concept which spreads on a coastal area of 30000 m² includes a hotel,
private chalets, a sports and leisure beach club and a wellness spa. An 8000 m² event venue was
launched in 2017 adjacent to Orchid Beach Lounge, offering a beautiful backdrop and unobstructed,
breathtaking views of the Mediterranean: A grand yet functional architecture with limitless
possibilities to attune to any event, design or mood, from low-key dinners, to formal
banquets.
Orchid Beach Lounge, unveiling the other side of Batroun
A new addition to Orchid Beach Resort and Lounge, Orchid Escape Hotel.
Fifteen Bungalows, each with their own private pool and garden, overlook a seamless sea view and
calm environment, emphasizing a sense of privacy and serenity with its adult only policy.
Established in Lebanon in 2000, Ligne Bleue s.a.r.l is the exclusive agent of “Eden Park”, the renowned French clothing brand. More than a clothing company, Eden Park is a true lifestyle brand: In addition to 3 lines in the men’s collection, Eden Park also designs lines for women and children. The brand also develops a home decoration line and has recently branched out to accessories, perfumes and cosmetics. It currently has 4 shops in Beirut.
In 2021, against all odds, Ligne Bleue signed an exclusive agreement with the renowned New Zealand fashion brand Rodd & Gunn and opened 3 shops in Beirut, ABC Malls. Rodd & Gunn is a 75 years quality obsessed brand. It has earned a reputation for crafting timeless garments that are made to last. From the fabrics it sources, to the techniques it uses to construct its clothing, quality is the undercurrent that buoys it as a brand.
A progressive management team of young spirited
professionals drawn together from varied backgrounds by their avant-gardism and ethical business
outlook, managing over 200 employees in different domains.
MAZEN MOUSSALLEM
Chairman of Level 5 Holding and founder of the majority of the holding's subsidiaries. After
graduating from the Business School of the American University of Beirut in 1992, Mazen joined the
Advertising field and has since remained one of its active players. An entrepreneur and visionary
whose acute business sense has proven successful: Tree Ad Group, which he founded in 1999, ranks
today among the top Media Houses in Lebanon and the region. He bases his managerial tactics on two
main values: ethical conduct and team spirit.
KINDA MOURANI
Kinda joined Level 5 Holding in 2013 in the capacity of PR and Communication Manager. She holds a
Bachelor of Arts and a Masters Degree in Design, and has over 15 years of experience in the Media,
Production and Events industries. Kinda’s skills, commitment, loyalty and positive energy have
proven determinant to many successes and milestones that Level 5 Holding has achieved. In August
2018 Kinda was promoted to Strategy and Communication Manager, and in March 2021 she was appointed
General Manager of the Retail and Hospitality verticals of the Group.
Located in Beirut - Lebanon, Level 5 Holding was
established in 2005 and continues to grow thanks to its strategic involvement in a multitude of
fields.
Over the years, our scope of involvement expanded regionally, moving to the emerging markets of the
Gulf and Middle East.
Our success is owed to the meticulous work we undertake to assess and study each of our
companies’ profile, background and potential to eventually provide the right advice and
guidance, implement concrete solutions, maximize the accomplishments and minimize the failures.
Level 5 Holding SAL is founded in Lebanon and takes majority shareholding in the Tree Ad Group, one of Lebanon’s leading Media houses, and Ligne Bleue SARL, the retail company exclusively representing “Eden Park” and “Rodd&Gunn” clothing brands.
We penetrate the Iraqi market through Tree Ad Iraq, a subsidiary of the Tree Ad Group
specializing in Media booking for Iraq.
We branch out to the hospitality field by establishing Orchid SAL, a unique upscale concept
in beach resorts in Lebanon.
We expand the Tree Ad Group regionally to the UAE and establish Tree Ad International FZ-LLC, a division of the group specializing in Media representation and serving as a regional hub for international clients.
We diversify Level 5’s portfolio by spreading out to the printing field through MMT
Lebanon SAL, a company specialized in state of the art printing of large format Advertising
billboards.
We consolidate our involvement in outdoor Advertising through Viacom SAL, the owner of a
large number of outdoor signs (roof tops, wall signs, Unipoles).
We broaden our portfolio by branching out to the publishing field with ArabAd Media Group S.A.L (publisher of ArabAd magazine) and Special S.A.L (publisher of Special magazine).
We spread our OOH portfolio through KZone (which became M&A SARL in 2015), one of Lebanon’s leading providers of outdoor signs (Backlits, LEDs, Scrollers).
We reinforce and develop our OOH portfolio with Vianet & Associates S.A.L, the owner of a large network of 4 x 3 outdoor signs.
We develop the hospitality branch, establish La Réserve SAL, and set up Orchid Beach Lounge, a mixed use project in Batroun.
Ligne Bleue SARL acquires the distribution of Rodd&Gunn clothing brand. New Zealand’s 75-year, quality obsessed brand, has landed in Lebanon despite all circumstances.
We expand Orchid brand in Batroun, and launch Orchid Escape, our first venture into Hotels, hence further consolidating our expertise in the Hospitality industry.
TO ENSURE SUSTAINABILITY AND CONTINUITY.
